For this print and web design, I reflected on the strengths and weaknesses of the existing organization’s advertisement that had previously been unsuccessful. After dissecting the marketing material and understanding its purpose, I identified how I could implement a wholesome design that would better convey this intended message to the correct audience. Creating a bridge between the existing assets and the refined final deliverables included finding a solution to creatively align all necessary elements from the original advertisement while building a seamless brand identity that will work successfully across various media.